Amazon has now passed 100 million subscribers for its Prime loyalty shopping program, underscoring its growth as an e-commerce, cloud services and streaming media behemoth. But it’s also looking beyond the internet, at more traditional ways to reach consumers.
An industry source claims that Amazon is interested in making a buy in TV home shopping. Specifically, we’re told there have been acquisition discussions between Amazon and Evine Live, which operates a pay-TV home shopping channel of the same name. Another source also heard Amazon was one of several companies potentially interested in buying Evine.
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