Last year I found myself in an enviable position. The company I founded 10 years ago was doing well, at the top of its market, and after taking on growth equity funding for the first time, we were evaluating the market for acquisitions. With the guidance of our investors, in fairly rapid succession, we acquired four companies. I learned through these four transactions, after all the research and consultation with experts, and after seeing on paper the target looks good, there’s one last question to ask: What if? What if we don’t make the acquisition? What if we do? How will it change us as a company? These questions work no matter the reason for the acquisition. It brings clarity to a decision that can be challenging with conflicting objectives. Here’s how these What if? questions played out for us.
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