In recent years, we’ve seen the digital marketing landscape evolve at breakneck speed. But even with the many available channels to connect with your targets, reaching new prospects and converting them are not synonymous.
Throughout my career serving Fortune 1000 firms and small to midsize businesses, I’ve seen companies of all sizes achieve tremendous success with acquisition email marketing as a path to finding new customers. Studies show email is an effective way for marketers to introduce their company and services to their targets. A 2017 survey conducted by Adobe revealed that email is still favored by consumers and businesspeople alike. In fact, 61% prefer to be contacted by brands via email. What might be surprising to some in the agency business is that it’s also preferred by the millennial generation.
Read more at Forbes
